The Win Without Pitching Manifesto

The Win Without Pitching Manifesto

A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve steps--in the form of proclamations--that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or w A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve...

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Title:The Win Without Pitching Manifesto
Author:Blair Enns
Rating:
Genres:Business
ISBN:1605440043
Edition Language:English
Format Type:Hardcover
Number of Pages:144 pages pages

The Win Without Pitching Manifesto Reviews

  • Gage
    Apr 20, 2012
    I read this manifesto in one day (quick read) and found it fascinating, and inspiring. It doesn't get very deep into the 'how' side of things, but the 'why' is worth the read. The theories outlined in the book have both confirmed some of my suspicions, and also blew my mind with new id...
  • Clint Williams
    Mar 31, 2017
    Good stuff here. Anyone running a creative business or thinking of starting one should read this. ...
  • Kevan
    Sep 03, 2014
    I love that the author wrote this from Kaslo! I lived in that tiny BC town for half a year when I was six years old, and it was a foundational little adventure. And since I live with my family in a medium-sized BC town right now, working remotely for clients, doing writing and thinking...
  • Chad Warner
    Feb 07, 2015
    This book tells how creative firms can win business by being expert consultants instead of pitching. It also tells how to walk clients through the sales process and how to charge more, and provides other valuable advice. There are 12 proclamations in this "Manifesto of Business Practic...
  • Suha
    Apr 20, 2019
    To the point and a brilliant read for a creative to learn and assert themselves in the business world. Can refer back to it many times too as it is well-structured and easy to refer to. ...
  • Deane Barker
    Jun 17, 2018
    A remarkable book about how to take the power back in the professional services relationship. Instead of chasing after clients, make them chase after you. The book is 12 principles, from "We Will Specialize" to "We Will Hold Our Heads High." The book is a rejection of the love of cr...
  • Klieo
    Feb 16, 2018
    This is a must-read for those in the creative industry, whether you own an agency, a freelancer or an artist. It's a fast read yet the book contains wisdom that will change the way you value your ideas and solutions. You will never see pitching, selling, money and your business the sam...
  • Jake Jordan
    Sep 26, 2017
    Fantastic short book written in the form of a manifesto. I read it all in one day... This is "A must read for any marketing consultant, graphic designer, agency owner, or anyone who runs a service-based business. Blair clearly articulates the framework necessary to build a great...
  • Sam
    Oct 24, 2018
    Concise and matter-of-fact. I had learned many of the lessons contained in the ?proclamations? by the time I read this, but Enns? way of putting things served as solid reinforcement. ...
  • Arnied
    May 08, 2015
    This may be one of the most important books you will read if you ever pitch anything. And I have pitched a lot. Sometimes I lose miserably and this book can tell you why. But more important it is telling you not to pitch at all. Much better. First off a story -- it's supposedly a s...
  • Luis
    Jun 08, 2019
    WOW! This is exactly what I needed to read! I run a creative firm and was always learning with my mistakes. The growth rhythm is above average but not news worthy. And after reading this... Brace yourself world! Changing our positioning is HUGE! I used to pride myself of being su...
  • Laura
    May 27, 2019
    This book is a must read for any creative entrepreneur. These are the conversations that do not happen in design school but should if anyone has ever thought about working for themselves. ...
  • Allison Deford
    Jan 02, 2018
    I wish I had read this book 8 years ago and followed it to the letter. This manifesto will guide any agency worth their weight to great success! Blair speaks TRUTH! ...
  • vu nguyen
    Mar 22, 2019
    Eyes opening book I'm a software developer and digital marketing consultant. For years I have been working in this field, charging people by the hour and for years I have wondered why I'm doing the thing that I love yet still unhappy. Now I know why. What I thought of as being pr...
  • Jamie from The Doer Co
    Aug 07, 2018
    I'm glad Chris Do recommended this book, because it's a great primer for intermediate skilled people who are leveling their way up to experts in their fields. Useful for all kinds of business models that heavily involve labor hours (eg service businesses rather than consumer products)....
  • Jean Bite┼żnik
    Aug 16, 2019
    Great book for any new design agency?s or other creative service type businesses. This is one of those books you read multiple times, definitely 5/5. ...
  • Bill Kenney
    Mar 23, 2017
    This is a must read for any creative services company. Especially in the first 1-3 years of business. We do much of what the book preaches now (7 years in) but it was a great reminder of how to operate and I still took away some good actionable items. ...
  • Ed Orozco
    Apr 14, 2018
    Invaluable and immediately applicable advice on how to turn your creative business from an order taker, paid by the hour one, to a highly valuable one based on expertise and respect. Every freelance or creative business owner should read it. ...
  • Spencer Fraye
    Nov 23, 2018
    Easily one of the best business books for creatives, an absolute must for all designers. It not only has very striking, powerful, and ingenious ideas but it also pays a great amount of detail to the means by which it presents them. It's a clean and easy read that is sophisticated and e...
  • Drasko Kovrlija
    Aug 31, 2017
    Outstanding. A must read for all who sell ideas and services for a living. ...
  • Todd Bemis
    Jun 30, 2017
    A clear and concise work that reaffirms our expertise, allowing us to right the asymmetrical relationships we may find ourselves in with clients. ...
  • Joe Stephens
    Mar 01, 2018
    Short read with a really interesting perspective. Presented simply through 12 "Proclamations" that provide a great advice on positioning your firm (or even individual creative practice) in a less subservient role, leading to better results, better clients and better income. I think the...
  • Camiel
    May 27, 2019
    Amazing book. This book helped me try new strategies for first meetings with potential clients. It helped me get over my fear of asking for fair compensation. I'm not in a creative industry per se, but still, there was enough overlap and fundamental knowledge that I could immediately a...
  • Raquel Lopez
    Apr 08, 2019
    Recommend for the creatuves out there Really easy to read book. It speaks for the creatives that has being taugh that their craft is just a talent but never ocurred to teach theam about how to make it profitable. 5 stars. ...
  • Chanch Edwards
    Jul 27, 2019
    A book every business owner should read. ...
  • Robert Boomert
    Nov 11, 2018
    Amazing book. It really tells the story how to stand your ground as a design professional without sounding like a man child. Loved the examples and gave me some good ideas to think about. ...
  • Paris Noble
    Sep 03, 2019
    The book was so good and useful, that I will comeback to it and read it again soon. Seriously, it is a must read for anyone in business development or running a creative firm. Thanks, Blair for writing, and Chris Do for recommending! ...
  • Kelly Patchet
    Jul 10, 2019
    FYI - the audiobook has just been released. I know a lot of interested readers (listeners) have been asking about it. ...
  • Cassandra K.
    Jul 25, 2019
    This book 100% changed my life, my mindset and my profitability toward my business. As a new business owner, it's hard to get out of the employee mindset, so this book gives you solid ways of how to lay a foundation for a profitable business. Read this and get away from hourly billing....
  • Qwerty88
    Aug 01, 2018
    Read for work. Some suggestions are confronting, some are right, but hard to execute. We shall see if it makes a difference in how we interact with clients. ...