Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories cir NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your ...

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Title:Made to Stick: Why Some Ideas Survive and Others Die
Author:Chip Heath
Rating:
Genres:Business
ISBN:Made to Stick: Why Some Ideas Survive and Others Die
ISBN
Edition Language:English
Format Type:Hardcover
Number of Pages:291 pages pages

Made to Stick: Why Some Ideas Survive and Others Die Reviews

  • Sundeep
    Oct 14, 2007
    from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts ...
  • Trevor
    Jan 22, 2009
    I came upon this book in a convoluted fashion. It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field (although, I have to admit I?m still n...
  • James
    Apr 18, 2009
    Some business books are written to promote consulting gigs. This is one such book. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. I picked this up because one of the authors is the founder of an innovative website used extens...
  • Kevan
    Mar 20, 2014
    Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication mor...
  • Anya Weber
    Aug 22, 2009
    When I have enough money to buy books again, I'm planning to build a marketing and communications library. It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my b...
  • Mark Dickson
    Dec 27, 2010
    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the ...
  • Mohamed Al Marzooqi
    Aug 18, 2016
    ????? ???? ?????? ????? ???? ??? ??????? ?????? ????? ??? ?? ??? ?? ?????? ????? ???? ????? ???? ??? ??? ????? ????? "??????" ??? ????? ???? ?????? ????????? ...
  • Snuggles  with Rainbows
    Feb 16, 2017
    I don?t know why I?m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, ?You know for a Doctor, you should really read this book!? ...
  • مشاري الإبراهيم
    Jun 15, 2014
    Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners. The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credib...
  • Lili Manolache
    Apr 07, 2013
    The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Everything revolves around the...