The Catalyst: How to Change Anyone's Mind

The Catalyst: How to Change Anyone's Mind

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone?s mind. Everyone has something they want to change. Marketers want to change their customers? minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach t...

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Title:The Catalyst: How to Change Anyone's Mind
Author:Jonah Berger
Rating:
Genres:Nonfiction
ISBN:The Catalyst
ISBN
Edition Language:English
Format Type:Hardcover
Number of Pages:288 pages pages