This is Marketing: You Can't Be Seen Until You Learn To See

This is Marketing: You Can't Be Seen Until You Learn To See

THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of ent...

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Title:This is Marketing: You Can't Be Seen Until You Learn To See
Author:Seth Godin
Rating:
Genres:Business
ISBN:B07D1FK2Y6
Format Type:Kindle Edition
Number of Pages:271 pages pages

This is Marketing: You Can't Be Seen Until You Learn To See Reviews

  • Peter
    Jan 17, 2019
    I'm sure there were some important tidbits of marketing advice in this book, but it's so full of generalities and aphorisms that you can't find them. Godin writes in pithy, one-sentence paragraphs that rarely have any transition to the next paragraph. He's almost too cute for his own g...
  • Deb
    Feb 26, 2019
    This book is much better than the marking book I read in business school. Updated for tech marketing and contains very consumer oriented marketing strategies. A great read and a great reference book. ...
  • Matthew
    Dec 31, 2018
    I struggled with this one. On the one hand, there were a number of helpful concepts. On the other hand, those concepts felt so widely varied that it was difficult to find a thread or theme that wove the entire book together. I suppose that's the risk you run when you dive into an entir...
  • Jurgen Appelo
    Dec 11, 2018
    Reads like a summary of design thinking, lean startup, and his previous marketing books. ...
  • Scott Wozniak
    Nov 27, 2018
    I've read and enjoyed a lot of Seth Godin's books--this might be his best. It's sort of a culmination of his history and thinking, the big ideas behind all the cool tactics and stories in the other books. ...
  • Valerie Ihsan
    Mar 04, 2019
    I enjoy Seth Godin's opinions on culture and how to change it and make it better. This book epitomizes that. Topics include: building trust with your audience, finding the smallest viable audience, and thinking about how to help them. Not "I made this thing, I hope it helps you," but, ...
  • Sadie-jane (sj) Nunis
    Mar 10, 2019
    Some useful insights that I can use for my paper. For those who have read this are you on the right side or left side of the spectrum.. ...
  • BookOfCinz
    Nov 22, 2018
    As someone who works in Marketing and Communications, I thoroughly enjoyed reading, learning and getting some reinforcements on things I already knew. I have been a practicing Marketer for the last 8 years and reading this book really helped to simplify and expand on issues I encounter...
  • Nadia
    Feb 04, 2019
    3.5 stars, tending to 4. In this book, Seth Godin presents, in his opinion, the only effective way to go about marketing: focusing on building communities around your product via creating a tension, offering a promise to relieve that tension, and then delivering on that promise. It'...
  • Georg Schlaiss
    Jan 20, 2019
    To quote a good friend about Seth Godins writing style: written for the Twitter age. However the content very useful. ...
  • Faheem Kajee
    Jan 23, 2019
    I?m a big fan of Seth and really enjoyed his obsessive focus on building products that provide customers with value. In this book, his idea of the ?minimum viable market? was really powerful. Find people who love your product and stay close to them. ...
  • Paweł Górski
    Jan 04, 2019
    Totally in love with this book. Best marketing book I?ve read. Seth Godin uses a very simple language, short, blog-style chapters, and examples easy to understand for everything. It?s definitely not the way textbooks teach about marketing. It?s the most up-to-date approach to tea...
  • Vera
    Jan 05, 2019
    This is the first book by Seth that I've read and although there are some genuinely original and solid ideas in there, I often struggled with fluff. The one thing that stood out as a negative for me was that he didn't seem to carry out the case studies properly - he doesn't talk about ...
  • Anna Lina
    Feb 07, 2019
    I don't actually know that much about marketing so i can't say how good this book is with any authority, but as someone who is /starting/ to have an interest in it, it seems a good introduction and i learned a lot. I also liked that it was clearly marked as seth godin's theory and meth...
  • Tony Frantz
    Jan 23, 2019
    Another triumph for Seth. If I had a $1 for every internet marketing book that he wrote, I'd be rich! Get it. ...
  • Mike Sr.
    Dec 30, 2018
    I enjoyed Seth Godin's thinking and ideas regarding marketing. He clearly understands how the best of what we do is about more than just money. I appreciate the way his mind stretches marketing to a high and noble calling. This book won't disappoint any Godin fan. And it will challenge...
  • Jessica
    Feb 25, 2019
    I'm just as surprised as anyone else that I loved a marketing book so much. As a journalism school grad, I will always be rather slow to accept most books about marketing. As much as I see the value of understanding marketing, most of the books I pick up are focused more on encouraging...
  • Nessy Dimitrova
    Nov 18, 2018
    I read this book thanks to Blinkist. The key message in these blinks: With the rise of the internet and the fall of the monolithic mass media, marketers can no longer rely on advertising alone. Instead, they should take an approach to marketing that identifies people?s underlyi...
  • Kirill
    Dec 19, 2018
    This book summarizes the current state of marketing according to Seth Godin. It references ideas that stood through time, like Crossing the Chasm by Geoffrey Moore, as well as a lot of things Seth wrote before. Tribes, Purple Cows. A small summary below (SPOILERS). Lesson One: F...
  • Alejandro I Sanoja
    Jan 31, 2019
    Pure Marketing Wisdom If you are a marketer, entrepreneur, or involved in business, you MUST read this book. I was hesitant at first because I thought it was just another marketing book (and I've been reading A LOT about marketing lately). Yet, I was pleasantly surprised. In...
  • Laura Noggle
    Jan 05, 2019
    Nice recap and refresher on where you need to be mentally in your marketing approach. It's hard to write about marketing consistently (as Godin does), especially as it is always changing and slippery enough to define in general terms as is. Initially, I felt that this book was so ...
  • Cory Vance
    Feb 11, 2019
    Seth is such a deep thinker and has a different perspective than most of not all. Will read and review again. ...
  • Angela
    Jan 15, 2019
    Seth continues his quest to make marketers better people. This book covered way too many concepts for its 250 pages - which left me wanting more. However, enough ideas are explained with enough depth that it is valuable for any marketer to read - especially if you're new to marketi...
  • Diogo Nascimento
    Feb 24, 2019
    This is a book that I need to buy the physical one because there are plenty of great insights from Seth Godin and I will want to read it again, this is for sure. In my pursuit to become a great marketer, this book helped me to realize that this career can be meaningful and good in prom...
  • Sari Venäläinen
    Jan 19, 2019
    Pidin tt ihan hpnppnhtkkn ensimmiset 2/3 kirjasta, mutta jokin tuossa viimeisess kolmanneksessa sitten kuitenkin tuntui toimivan kahden thden verran. Tmn genreen kirjoissa on usein sellainen erikoispiirre, ett ne vaikuttavat silt, kuin hyvst key...
  • Srinath
    Jan 05, 2019
    The best book on marketing yet! Its content is highly relevant in the digital era as well as timeless! Covers a broader spectrum of marketing stuff (broader than Al Ries' and Jack Trout's Positioning for sure) along with short relevant cases (case studies). Gives implementable id...
  • Alicia Bonk
    Jan 30, 2019
    I love that my biggest takeaways from this book are not marketing strategies but rather questions to ask ourselves and strive for - what?s your contribution? What change are you making? ...
  • Juan Sanoja
    Feb 12, 2019
    Marketing no es publicidad. Mucho menos spam. Al mercado no le interesa tu urgencia o tus ganas de vender. A l slo le importa el valor que ofrezcas. Marketing es llevar a la gente hacia un lugar privilegiado. Es hacer las cosas mejor. Es paciencia, es persistencia. ...
  • Austin Bennett
    Dec 11, 2018
    Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't ...
  • Joseph Newton
    Feb 14, 2019
    Absolutely loved this from Seth. He has such a captivating writing style, and the content of this book is exceptional. I believe he?ll go down as one of the greatest marketers of all time, and the ideas of this book will spread into the future. ...