This is Marketing: You Can't Be Seen Until You Learn To See

This is Marketing: You Can't Be Seen Until You Learn To See

THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of ent...

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Title:This is Marketing: You Can't Be Seen Until You Learn To See
Author:Seth Godin
Rating:
Genres:Business
ISBN:B07D1FK2Y6
Format Type:Kindle Edition
Number of Pages:271 pages pages

This is Marketing: You Can't Be Seen Until You Learn To See Reviews

  • Peter
    Jan 17, 2019
    I'm sure there were some important tidbits of marketing advice in this book, but it's so full of generalities and aphorisms that you can't find them. Godin writes in pithy, one-sentence paragraphs that rarely have any transition to the next paragraph. He's almost too cute for his own g...
  • Nick Armstrong
    Nov 17, 2018
    Seth Godin is consistently and prolifically one of the best minds in marketing. I've run my own marketing company for 10 years and he still has new things to teach, oftentimes through his daily blog. His books offer a more distilled format, and this one is filled with case studies, rel...
  • Aaron Maurer
    Jan 08, 2019
    As always, I read Seth Godin in small doses so the journey last longer. This book really pushed my thinking as an educator. While I am not selling a product I can easily apply these principles to making change is a system that needs it most. Per usual, most pages had highlights with...
  • Matthew
    Jan 16, 2019
    I thought this was fantastically practical. Here are some of the statements I'm still thinking about: "Effective marketing now relies on empathy and service." "Marketing is the generous act of helping someone solve their problem." "Culture beats strategy. Culture is strategy."...
  • Nick Richtsmeier
    Jan 05, 2019
    As a marketing practitioner these past 8 years, it's probably long over due that I found my way to Seth Godin. I've read his short-form material but never picked up one of his books. As the primary voice for the evolution from intrusion advertising to relationship-building marketing st...
  • Daniel
    Dec 08, 2018
    Godin is a famous author, dot.com executive, and blogger. He teaches marketing. This book of marketing mentions the whole process of marketing, which is actually everything: 1. Have a product that helps people 2. Target the minimal viable group who will be your super fans 3. They ...
  • Matthew
    Dec 31, 2018
    I struggled with this one. On the one hand, there were a number of helpful concepts. On the other hand, those concepts felt so widely varied that it was difficult to find a thread or theme that wove the entire book together. I suppose that's the risk you run when you dive into an entir...
  • Jurgen Appelo
    Dec 11, 2018
    Reads like a summary of design thinking, lean startup, and his previous marketing books. ...
  • K.M.
    Nov 25, 2018
    I was so excited when I found out Seth Godin had a new book out! I like to test drive books before I buy them (when possible) by getting them from the library. As I was reading and starting my 8th page of notes on the book in my journal, I realized that this was a book I needed...
  • Scott Wozniak
    Nov 27, 2018
    I've read and enjoyed a lot of Seth Godin's books--this might be his best. It's sort of a culmination of his history and thinking, the big ideas behind all the cool tactics and stories in the other books. ...
  • BookOfCinz
    Nov 22, 2018
    As someone who works in Marketing and Communications, I thoroughly enjoyed reading, learning and getting some reinforcements on things I already knew. I have been a practicing Marketer for the last 8 years and reading this book really helped to simplify and expand on issues I encounter...
  • Chris
    Nov 24, 2018
    Of course I'm a complete Seth devotee, read 80% of the blog posts, listen to the podcast "Akimbo", read the books and know what to expect. Even so, sometimes a book appears in your life just when you need to read it - that's about you and not about the author. So I'm appreciating mysel...
  • Georg Schlaiss
    Jan 20, 2019
    To quote a good friend about Seth Godins writing style: written for the Twitter age. However the content very useful. ...
  • Paweł Górski
    Jan 04, 2019
    Totally in love with this book. Best marketing book I?ve read. Seth Godin uses a very simple language, short, blog-style chapters, and examples easy to understand for everything. It?s definitely not the way textbooks teach about marketing. It?s the most up-to-date approach to tea...
  • Vera
    Jan 05, 2019
    This is the first book by Seth that I've read and although there are some genuinely original and solid ideas in there, I often struggled with fluff. The one thing that stood out as a negative for me was that he didn't seem to carry out the case studies properly - he doesn't talk about ...
  • Jonathan
    Dec 31, 2018
    Did not finish the book. I have read 4 books of Seth Godin before that i all liked. This book felt repetitive and it seemed like Seth in this book confused his idealistic beliefs with what works to get more or better customers. For instance, he says: "Effective marketing now...
  • Jim Lyons
    Dec 30, 2018
    This book had so much potential! It showed up on Amazon Charts out of the blue, as a nonfiction "most sold", and I bought it immediately. I began reading intensively soon after purchase, but about halfway through, I bogged down. And being honest with myself, although I have tried readi...
  • Mike Sr.
    Dec 30, 2018
    I enjoyed Seth Godin's thinking and ideas regarding marketing. He clearly understands how the best of what we do is about more than just money. I appreciate the way his mind stretches marketing to a high and noble calling. This book won't disappoint any Godin fan. And it will challenge...
  • Nessy Dimitrova
    Nov 18, 2018
    I read this book thanks to Blinkist. The key message in these blinks: With the rise of the internet and the fall of the monolithic mass media, marketers can no longer rely on advertising alone. Instead, they should take an approach to marketing that identifies people?s underlyi...
  • Kirill
    Dec 19, 2018
    This book summarizes the current state of marketing according to Seth Godin. It references ideas that stood through time, like Crossing the Chasm by Geoffrey Moore, as well as a lot of things Seth wrote before. Tribes, Purple Cows. A small summary below (SPOILERS). Lesson One: F...
  • Frank McKinley
    Nov 24, 2018
    Hands down, the best book on marketing I?ve ever read. As I write this, I?m working on changing the story writers are telling themselves. Much of it is a lie that I believed, too. Now that I know differently, it?s my responsibility to share this breakthrough with the artists w...
  • Laura Noggle
    Jan 05, 2019
    Nice recap and refresher on where you need to be mentally in your marketing approach. It's hard to write about marketing consistently (as Godin does), especially as it is always changing and slippery enough to define in general terms as is. Initially, I felt that this book was so ...
  • Angela
    Jan 15, 2019
    Seth continues his quest to make marketers better people. This book covered way too many concepts for its 250 pages - which left me wanting more. However, enough ideas are explained with enough depth that it is valuable for any marketer to read - especially if you're new to marketi...
  • Tim Hughes
    Dec 10, 2018
    Not a Methodology but A Set of Ideas If you are looking for a marketing methodology where you can implement it and start cranking the handle, this isn't it. Seth provides a long list of thoughts about Marketing in the modern world. "Obviously" he has to cater for B2C and B2B as well a...
  • Gary L Rau
    Dec 02, 2018
    Like Vince Lombardi's famous "This is a football speech", Seth Godin's "This is marketing" will stand the test of time. You can?t be seen until you learn to see. This book is dedicated to showing the reader how to see. Effective marketers don?t begin with a solution - they b...
  • Alexander Rivas
    Dec 14, 2018
    1/14/18 This is my second go around with this book and I thoroughly convinced that Seth gives excellent advice. It seems like this book has made it clear to me who is doing marketing well and how is not, as well their intentions. I am someone who actively markets the importance of bei...
  • Sari Venäläinen
    Jan 19, 2019
    Pidin tt ihan hpnppnhtkkn ensimmiset 2/3 kirjasta, mutta jokin tuossa viimeisess kolmanneksessa sitten kuitenkin tuntui toimivan kahden thden verran. Tmn genreen kirjoissa on usein sellainen erikoispiirre, ett ne vaikuttavat silt, kuin hyvst key...
  • Heather
    Dec 22, 2018
    Just not going to finish. Feels like too much work to read for too little tangible take away. ...
  • Srinath
    Jan 05, 2019
    The best book on marketing yet! Its content is highly relevant in the digital era as well as timeless! Covers a broader spectrum of marketing stuff (broader than Al Ries' and Jack Trout's Positioning for sure) along with short relevant cases (case studies). Gives implementable id...
  • Austin Bennett
    Dec 11, 2018
    Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't ...