Imagine It Forward: Courage, Creativity, and the Power of Change

Imagine It Forward: Courage, Creativity, and the Power of Change

From one of today?s foremost innovation leaders, an inspiring and practical guide to mastering change in the face of uncertainty. The world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting relentless change is hard. Companies get disrupted as challengers steal away customers; emp From one of today?s foremost innovation leaders, an inspiring and practical guide to mastering change in the face...

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Title:Imagine It Forward: Courage, Creativity, and the Power of Change
Author:Beth Comstock
Rating:
Genres:Business
ISBN:0451498291
Format Type:Hardcover
Number of Pages:416 pages pages

Imagine It Forward: Courage, Creativity, and the Power of Change Reviews

  • Rachel
    Sep 28, 2018
    This is the best book on leadership and innovation that I've ever read. Beth Comstock is a badass. ...
  • Erin
    Oct 21, 2018
    Shocked by the positive response. Found this book to be a mediocre memoir with infuriating commentary like ?YouTube was built on the back of [SNL?s] Lazy Sunday? and watered down advice on innovation and disruption. The book also glorifies GE culture and leadership which seems ou...
  • BMR, MSW, LSW
    Nov 14, 2018
    I got this book from the publisher, for helping to pick out the title. This was an engaging book, but I thought Beth missed some opportunities to call out the mansplaining she was subjected to during her career w/GE and NBC. Also, more than once, she had to bring in a man from the o...
  • Kimberly
    Oct 13, 2018
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  • Garrio Harrison
    Oct 20, 2018
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  • Lloyd Fassett
    Aug 07, 2018
    8/7/18 My Goodreads friend, Brian Regan, had a nice write up about it. I'm mostly interested because I worked in a joint venture with GE. The podcast with the author is good. Commonwealth Of California Podcast: A Guide to Innovation with Beth Comstock 12/1/18 It's a good book, b...
  • Nicolette
    Jan 11, 2019
    I started taking notes as I took the winding road of Beth's journey and career, because frankly she said a lot of things that resonated with me, as a younger woman starting out with a crash course in difficult, old, and tired corporate structures. To someone my age, they're unfamiliar ...
  • Michaela Mendes
    Dec 30, 2018
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  • Brian
    Aug 02, 2018
    Imagine it Forward by Beth Comstock tracks her rise through the ranks of NBC and General Electric (GE) to focus on innovation and how to bring entrepreneurship to the epitome of corporate drudger and bureaucracy. She focuses on the traits and tactics necessary to bring about innovation...
  • Mark Thielen
    Jan 05, 2019
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  • Uday
    Oct 22, 2018
    Shares Insights from her journey at GE. An insider walking you through the challenges of instigating change and seeding innovation at a B2B industrial conglomerate. ...
  • Paige
    Jan 08, 2019
    This is a great read for anyone that manages people, works in marketing or any sort of creative industry. A great and interesting read on managing teams. ...
  • Dasle
    Oct 30, 2018
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  • Jaclyn
    Dec 13, 2018
    Fascinating and insightful look into being a change maker up amidst old school thinking and slow-moving, profit and numbers driven corporate world. ...
  • Jessica
    Oct 25, 2018
    I will say that I received a galley copy, so there may be things that were changed with the publication of the book in mass production. I really enjoyed Beth's journey through corporate America--what she was thinking as she fought for change in a large machine-like company, knowing...
  • Juliet
    Jan 02, 2019
    A good way to kick off the new year. Comstock navigated GE for 25 years and saw the company through a time of intense change and transitions. I found her bullet points and tips to be less interesting than hearing about how she handled certain challenges and opportunities along the way....
  • Erica Eastman
    Nov 14, 2018
    This is a very thick book that I felt could?ve been edited down considerably to the more relevant and useful information. Much of the book is memoir and describes many colleagues who Beth assesses in great detail, which I found boring and I frankly don?t care who she did or didn?...
  • Jeff Bell
    Jan 11, 2019
    This inspiring, informative, and well organized work challenges the reader to imagine it forward while completely adapting (following open-minded discovery) leveraging the (ever changing) environment / culture / community you are in. It?s a roadmap to creating an innovative minds...
  • Paige
    Dec 07, 2018
    I think I need to read/listen to this a few times to fully process all the information. It had some good nuggets and food for thought. ...
  • John Malley
    Nov 03, 2018
    Must Read for Anyone Who Wants to be a Changemaker Great read, this book is a great balance of practical advise and real life examples/stories. Co-oping at GE with 3-different businesses from 2011-2013, I witnessed the impact of what Beth was doing first hand. ...
  • FayAnn D'Souza
    Jan 12, 2019
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  • Lauren
    Oct 09, 2018
    Great to read about these principles as they applied to Beth's experience at GE. It's a great story and the actionable takeaways remind the reader to take emergent and innovative principles to their own organizations or personal life. I'd really love to grab a drink with Beth and ask h...
  • Alexandra
    Sep 19, 2018
    A business type book, that looks at her career at different television companies. It is more of a personal story, but there are take away points from them.there are challenges in a gray background - something to do. Tips to be more successful and do better. ...
  • Andrew Nicol
    Jan 09, 2019
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  • Reggie
    Jan 05, 2019
    This book seemed to contain a lot of inside the company scuttlebutt; so it didn't hold my interest to the end The author didn't convince me that an eagerness to have your head handed to you by a corporate safe player for your creative solutions is worth the effort. Risk taking in corpo...
  • Lauren
    Jan 10, 2019
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  • Kunal Gupta
    Jan 07, 2019
    The Bible for Change Makers Beth's comstock's story is mine in making. Albiet the impact may be a fraction of what she's accomplished in those 26yrs at GE. She's brought out well the GE's magnificent and larger than life culture . It's amazing on how Beth recounts people, ex...
  • Linda
    Aug 23, 2018
    This reads like a whole new genre?a new kind of business book for a new era in big business. Candid, personal, and bombast-free, ?Imagine it Forward? is a change-agent?s true story from the inner sanctums of a few of the world?s biggest pre-digital companies. And whether o...
  • Cornel
    Oct 19, 2018
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  • Do Ha
    Oct 18, 2018
    This book has many lessons to help me develop thinking and intelligence ...