Imagine It Forward: Courage, Creativity, and the Power of Change

Imagine It Forward: Courage, Creativity, and the Power of Change

From one of today?s foremost innovation leaders, an inspiring and practical guide to mastering change in the face of uncertainty. The world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. But confronting relentless change is hard. Companies get disrupted as challengers steal away customers; emp From one of today?s foremost innovation leaders, an inspiring and practical guide to mastering change in the face...

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Title:Imagine It Forward: Courage, Creativity, and the Power of Change
Author:Beth Comstock
Rating:
Genres:Business
ISBN:0451498291
Format Type:Hardcover
Number of Pages:416 pages pages

Imagine It Forward: Courage, Creativity, and the Power of Change Reviews

  • Rachel
    Sep 28, 2018
    This is the best book on leadership and innovation that I've ever read. Beth Comstock is a badass. ...
  • Erin
    Oct 21, 2018
    Shocked by the positive response. Found this book to be a mediocre memoir with infuriating commentary like ?YouTube was built on the back of [SNL?s] Lazy Sunday? and watered down advice on innovation and disruption. The book also glorifies GE culture and leadership which seems ou...
  • BMR, MSW, LSW
    Nov 14, 2018
    I got this book from the publisher, for helping to pick out the title. This was an engaging book, but I thought Beth missed some opportunities to call out the mansplaining she was subjected to during her career w/GE and NBC. Also, more than once, she had to bring in a man from the o...
  • Kimberly
    Oct 13, 2018
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  • Garrio Harrison
    Oct 20, 2018
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  • Lloyd Fassett
    Aug 07, 2018
    8/7/18 My Goodreads friend, Brian Regan, had a nice write up about it. I'm mostly interested because I worked in a joint venture with GE. The podcast with the author is good. Commonwealth Of California Podcast: A Guide to Innovation with Beth Comstock http://www.podtrac.com/pts/red...
  • Brian
    Aug 02, 2018
    Imagine it Forward by Beth Comstock tracks her rise through the ranks of NBC and General Electric (GE) to focus on innovation and how to bring entrepreneurship to the epitome of corporate drudger and bureaucracy. She focuses on the traits and tactics necessary to bring about innovation...
  • J Casual
    Nov 12, 2018
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  • Uday
    Oct 22, 2018
    Shares Insights from her journey at GE. An insider walking you through the challenges of instigating change and seeding innovation at a B2B industrial conglomerate. ...
  • Dasle
    Oct 30, 2018
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  • Jessica
    Oct 25, 2018
    I will say that I received a galley copy, so there may be things that were changed with the publication of the book in mass production. I really enjoyed Beth's journey through corporate America--what she was thinking as she fought for change in a large machine-like company, knowing...
  • Erica Eastman
    Nov 14, 2018
    This is a very thick book that I felt could?ve been edited down considerably to the more relevant and useful information. Much of the book is memoir and describes many colleagues who Beth assesses in great detail, which I found boring and I frankly don?t care who she did or didn?...
  • Louisa Wong
    Nov 14, 2018
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  • Jelena Leovac
    Oct 27, 2018
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  • Steven Zachary
    Oct 18, 2018
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  • Abigail Mallick
    Oct 25, 2018
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  • John Malley
    Nov 03, 2018
    Must Read for Anyone Who Wants to be a Changemaker Great read, this book is a great balance of practical advise and real life examples/stories. Co-oping at GE with 3-different businesses from 2011-2013, I witnessed the impact of what Beth was doing first hand. ...
  • Ashley Rose
    Nov 16, 2018
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  • Caitlin
    Sep 26, 2018
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  • Jill
    Oct 22, 2018
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  • Lauren
    Oct 09, 2018
    Great to read about these principles as they applied to Beth's experience at GE. It's a great story and the actionable takeaways remind the reader to take emergent and innovative principles to their own organizations or personal life. I'd really love to grab a drink with Beth and ask h...
  • Lauren
    Oct 23, 2018
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  • Nicole Boren
    Nov 14, 2018
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  • Alexandra
    Sep 19, 2018
    A business type book, that looks at her career at different television companies. It is more of a personal story, but there are take away points from them.there are challenges in a gray background - something to do. Tips to be more successful and do better. ...
  • Christine
    Oct 14, 2018
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  • Katrina Craigwell
    Sep 23, 2018
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  • Linda
    Aug 23, 2018
    This reads like a whole new genre?a new kind of business book for a new era in big business. Candid, personal, and bombast-free, ?Imagine it Forward? is a change-agent?s true story from the inner sanctums of a few of the world?s biggest pre-digital companies. And whether o...
  • Chris Travers
    Sep 15, 2018
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  • Cornel
    Oct 19, 2018
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  • Do Ha
    Oct 18, 2018
    This book has many lessons to help me develop thinking and intelligence ...