Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these und...

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Title:Influence: The Psychology of Persuasion
Author:Robert B. Cialdini
Rating:
Genres:Psychology
ISBN:Influence: How and Why People Agree to Things
ISBN
Edition Language:English
Format Type:Paperback
Number of Pages:320 pages pages

Influence: The Psychology of Persuasion Reviews

  • Sundeep
    Nov 20, 2008
    Summary: This book can?t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven?t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take?and Take 3 Commitment and Consistency: Hobgoblins...
  • Richard
    Jul 11, 2011
    It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with conventional ...
  • David
    Jul 17, 2007
    Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point this experime...
  • Rachel
    Aug 09, 2009
    So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and...
  • Jerry
    Jan 26, 2008
    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democraci...
  • Mark Cheverton
    Dec 01, 2008
    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulate...
  • Veronika
    Feb 04, 2012
    This book gives good insight to compliance strategies and main reasons we are persuaded - however I was unimpressed by a few of the examples Cialdini used and the main conclusion he made at the end of the book. Example 1: After claiming to have been a bigger socialite than he reall...
  • Gina Grone
    Sep 02, 2011
    I don't understand why so many people rated this book so highly. --It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society...
  • Hans
    Mar 28, 2015
    'Know Thyself' is not just a catchy clichÚ, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, why they do wha...
  • Daniel
    Mar 07, 2011
    With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended. Another fascinating boo...
  • Jenny
    Apr 23, 2013
    Basically an interesting book. It was written in the 80's and is a little out dated in facts and writing style. I liked how he explained different techniques that are used to influence us, and then had a section on "how to resist." I found him a tad paranoid, though. He seemed to read ...
  • Hussain Elius
    Sep 14, 2011
    I have read a fair amount of literature about psychology, group dynamics and social influence - mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn't know most of it. Now I do. This b...
  • Alaa
    Nov 01, 2017
    This book again is an evidence of how easily men can manipulate each other, highly recommended for entrepreneurs and influencers. ...
  • John
    Feb 27, 2017
    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers, but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone, and will definitely listen to it again. I tired one of his techniques on...
  • Tanja Berg
    Aug 02, 2011
    This is a book on how we are unconsciously influenced by others. How certain things trigger automatic responses and how this can be taken advantage of. A very enjoyable and instructive read. ...
  • Loy Machedo
    Aug 02, 2012
    Loy Machedo?s Book Review ? Influence: The Psychology of Persuasion by Robert Cialdini I first bumped into Robert Cialdini?s work with ?Yes! 50 Scientifically Proven Ways to be Persuasive?. I found that book to be absolutely impressive and so, when I got to know he had als...
  • Cyndi
    Feb 12, 2017
    Although this book is informative it is also repetitive. It states that a vast majority of people don't think for themselves and go along with the majority. I might have believed some of that, but I read. Every day more and more web sites open up with alternating viewpoints. Just lo...
  • Varun
    Jul 15, 2018
    The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. It requires a deep understanding of the subject to be able to bring such perspicuity to a subject area. In his almost story-like narrat...
  • Jeanne
    Jun 19, 2018
    Social psychology is going through a replication crisis right now, but Influence is a reminder of the field's promise and its return on our investment on it. I prefer reading fiction outside of work, although generally have both fiction and nonfiction going simultaneously. Robert Ci...
  • Wen
    Feb 01, 2018
    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read. The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment an...
  • Shishir
    May 27, 2012
    Six "weapons of influence" 1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, de...
  • Abubakar Mehdi
    Apr 08, 2016
    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the ?daddy? of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came...
  • Ruhin Joyee
    Aug 29, 2014
    Never before did I recommend a book to so many. The book had me in the first chapter. I went on talking about how 'revealing' the book is during hangouts with friends, in between classes, sometimes during classes and when not. I tried to explain to mom how the rule of reciprocation inf...
  • Lo├»c Bicamumpaka
    Feb 03, 2016
    "Just what are the factors that cause one person to say YES to another person? All the weapons of influence discussed in this book work better under some conditions than under others. 1. RECIPROCITY - The rule says that we should try to repay, in kind, what another person has provi...
  • Huyen Chip
    Feb 20, 2019
    There are several good passages but unfortunately, the book didn't persuade me. ...
  • Laura Noggle
    Sep 11, 2018
    Very interesting. I?ve found myself noticing new elements of interpersonal interactions since reading, and subtly applying some of the methods. ...
  • Pouting Always
    Jan 26, 2017
    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of c...
  • Scot Parker
    Sep 27, 2018
    This is an excellent work of pop psychology written at a level accessible to the layperson. Knowledge of this subject is beneficial to just about everyone on the planet, given the prevalence of people trying to persuade us to buy certain products, act a certain way, vote for a certain ...
  • Tyler
    Aug 23, 2017
    Sub par pop psychology for Business dweebs and STEM-lords who refuse to read actual clinical or academic psychology ...
  • Ania Pierzcha┼éa
    Feb 13, 2019
    First time I read this book while studying and I decided to read it once again now. Honestly for me it's one of the best publications about social psychology written very accessible language especially for the people who have never had any contact with social psychology. Also, I'm quit...