Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these und...

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Title:Influence: The Psychology of Persuasion
Author:Robert B. Cialdini
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Genres:Psychology
ISBN:Influence: How and Why People Agree to Things
ISBN
Edition Language:English
Format Type:Paperback
Number of Pages:320 pages pages