The Dorito Effect: The Surprising New Truth About Food and Flavor

The Dorito Effect: The Surprising New Truth About Food and Flavor

A lively and important argument from an award-winning journalist proving that the key to reversing America's health crisis lies in the overlooked link between nutrition and flavor. In The Dorito Effect, Mark Schatzker shows us how our approach to the nation's number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not t A lively and important argument from an award-winning journalist proving that the key to reversing America's health c...

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Title:The Dorito Effect: The Surprising New Truth About Food and Flavor
Author:Mark Schatzker
Rating:
Genres:Nonfiction
ISBN:The Dorito Effect: The Surprising New Truth About Food and Flavor
ISBN
Edition Language:English
Format Type:Hardcover
Number of Pages:259 pages pages

The Dorito Effect: The Surprising New Truth About Food and Flavor Reviews

  • Nicole Harris
    Oct 28, 2015
    The science behind flavor was interesting... but when it turned into a soapbox lecture about palates not being refined and how we should pay more for food... (classist much!?) I was just made angry. now I want doritos out of spite. ...
  • Bookworm
    Jun 23, 2015
    I'll still want Doritos though... The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad. Author Schatzker takes the reader though histories, exp...
  • Kay
    Jan 21, 2016
    I?d give this book 3-1/2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author?s claims. Disclaimer: I listened to this book, rather than read it, so my recollection of the material may be less than per...
  • Sally
    Jul 06, 2015
    I had not realized that our food supply was as messed up as it is. The quest for ever greater yield over the last 100 years or so has cost us not just overall quality and variety, but actual nutrition and flavor. Veggies, fruit, dairy and meat actually contains measurably less flavor t...
  • Cathy
    Dec 11, 2015
    3.5 really - An intriguing supposition that real food has lost its flavor (due to an emphasis on bigger rather than better) while we eat flavor enhanced food because it provides a more pungent taste. The author makes a good case. I do remember being astonished by the taste of fresh str...
  • Ann Keller
    Nov 05, 2015
    Interesting book. I don't think I ever realized how much goes into our enjoyment of food. I think our modern age has placed too much emphasis on growing foods which are bigger and better, but lacking in taste and nutrients. This should be a real wake up call! ...
  • Kristel
    Jan 19, 2018
    This book is so good (the audio is very good, read by Chris Patton, won an earphones award). This book is about food and it is very interesting and based on real research. I had to get the book, because there is so much information and I wanted to gather some notes which isn?t easy t...
  • Steve
    Sep 20, 2016
    Pretty interesting read about the surprising (or maybe not so surprising) things that go into our food. The basic premise is that farmers and business owners have conspired to make food a lot more profitable, making it very bland in the process. We can buy huge chickens, bright red...
  • Kathryn
    Aug 24, 2017
    2.5? Interesting theory, which I think is true in part. Although I think our food situation here in Australia is a bit better than in the States, although we are still very subject to the Dorito Effect of adding extra flavour to nutritionally deficient foods. However I still don?t ...
  • Lindsay Nixon
    Jul 10, 2019
    This book was fascinating. I swore off natural flavors and flavored things (including La Croix and other flavored waters... and my occasional use of stevia for coffee/tea) after reading this book and now 2 months later, I'm still very glad I did and think in doing so my digestion (...
  • Erin
    Apr 15, 2015
    my opinion: eh.... In one line I can sum up the book: "avoid artificial flavorings in 'food' and eat real, natural, and high quality produce and meat." Basically I have summed up every food/paleo/nutrition book written within the last decade with that phrase. So, having said tha...
  • Lori L (She Treads Softly)
    May 03, 2015
    The Dorito Effect by Mark Schatzker is a very highly recommended, well researched account that addresses the cause of the health crisis today as being a direct result of what we have done to our food. In an effort to increase size, and production, we have taken the natural flavor ou...
  • Krista
    May 22, 2015
    The quest for deliciousness is the fuel that powers the behavior, the god that breathes life into the machine. Animals eat what they need because what they need tastes good. What a fascinating book is The Dorito Effect: With equal parts accessible science and entertaining detective ...
  • Andrea
    Feb 08, 2018
    I agree with most of Schatzker's points. Motivated by profit margins, the food industry has made food bland and as a result, less nutritious. Therefore, we should eat more whole foods and failure to do this leads to obesity, health issues, yadda yadda yadda. It's interesting but for th...
  • David Dinaburg
    Nov 17, 2015
    I was upset?outraged, actually. I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn?t care about real flavor. This surplus of verbiage happens a few other times in The Dorito Effect: The Surprising New Truth About Food a...
  • Becky
    Dec 22, 2016
    A brief anecdote- I have spent my entire life thinking that I didn?t enjoy tomatoes. Sure, they were fine IN things, like soups and chilis where they weren?t being relied upon for their flavor, but the idea of a BLT perplexed me. How could anyone find something with nothing but bac...
  • Rob Haug
    Aug 07, 2015
    Consider this a sceptic's review. Anyone who knows me, knows this is not an (audio)book I would normally grab. I already know I eat poorly. I didn't want to hear Big Agri and Big Food bashed, and I certainly didn't want to hear what a sad individual I am. I'm more surprised than anyone...
  • Katie
    Mar 09, 2019
    Chicken. Chicken. Chicken. Chicken. Interesting Fact. Chicken. I think I would have enjoyed this more if it has been a lengthy article than a book. I understand there's more to the book than chickens, but that's the wha the reading experience felt like to me. I enjoyed his overall m...
  • KatieMc
    May 15, 2015
    Opps. Library book got returned before I could write a review and my bookmarks are lost so I don't have all my bookmarked notes. Review from memory. The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn't. The premise that fresh food h...
  • ❤Marie Gentilcore
    Aug 03, 2017
    I really enjoyed this book about ?The Dorito Effect? which is basically how the food industry uses flavors (natural and artificial) to get us to eat more even when it is not good for us. This book was very informative. Now I want to eat a Bard Rock or Heirloom chicken so I can tast...
  • Wanda
    May 08, 2015
    The author provides a three point summary of his book close to the end: Humans are flavor seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong-willed among us can resist it. In nature, there is an intimate connect...
  • Chrisl
    May 10, 2015
    The kind of research that fascinates me. Wish I could have been the author's research accomplice. Recommend highly for folks with chemical sensitivities. Quote from chapter 1 ... "One day, we may look back on this obesity epidemic as a curious aberration in history when advances in ...
  • Donna
    May 28, 2015
    I read this one years ago and even now, for the second time, it is still frightening to think that this is true about scientists in the kitchen...not cooks. Still a great read. ------------------------- Calorie Zombies? I always feel like I have to take these kinds of books w...
  • Nandita Damaraju
    Feb 07, 2019
    I?m a huge fan of ice cream and still remember the feeling I had when I tried freshly made mint chocolate chip at a local creamery for the first time. It blew my mind. That freshly chopped mint had a ?depth of flavor? that I had not experienced in any store-bought ice cream EVER....
  • Toni FGMAMTC
    Aug 18, 2017
    4.5 stars This book is all about modern food so if that isn't what you're wanting to learn about you'll probably be bored. I just happened to pick it up anyway, even though I wasn't looking for it. I really got into it. It has tons of helpful information and stuff I had no idea abou...
  • Matthew Quann
    Jun 10, 2016
    [4.5 Stars] Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic. The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn?t jive with its doctrin...
  • Jason Jauron
    Sep 07, 2015
    A few words come to mind when reviewing this book: Cheesy. Artificial. Chicken breasts. Monsanto. Toxicity. Heart disease. Dietary DHA. Pure protein. Mental illness. Awesomeness. Just a fantastic read targeted and written perfectly for mainstream America. ...
  • Vimal Thiagarajan
    Jun 10, 2017
    Above all, avoid lies, all lies, especially the lie to yourself. Keep watch on your own lie and examine it every hour, every minute. -Fyodor Dostoyevsky, The Brothers Karamazov. This quote, to me, is quintessential mindfulness. And this book, to me, is the quintessential applica...
  • Simon Eskildsen
    Sep 07, 2015
    The Dorito Effect added insightful perspective to my understanding of how food has changed in the past 50 years, filling in much needed missing pieces. The world around us shows what happens when chemistry and artificial flavouring outpace knowledge in farming and human health. We o...
  • Jami Balmet
    Feb 17, 2019
    A VERY interesting look at our modern food system and how unhealthy our food has become (and why)! Overall I loved it and highly recommend it! I listened to it as an audio book and it was great! I do wish he had connected the dots a little bit more and diverged from just taste to so...