Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, eve Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? ...

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Title:Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author:Dan Ariely
Rating:
Genres:Nonfiction
ISBN:Predictably Irrational: The Hidden Forces that Shape Our Decisions
ISBN
Edition Language:English
Format Type:Hardcover
Number of Pages:400 pages pages

Predictably Irrational: The Hidden Forces That Shape Our Decisions Reviews

  • David
    Mar 19, 2008
    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investi...
  • Trevor
    Oct 09, 2008
    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me ? and the only one I couldn?t finish was ?My Cousin, My Gastroenterologis...
  • Nikki
    Dec 27, 2016
    If the brain is predictably irrational, then the books which warn us we aren?t the rational creatures we hope are also predictable. I don?t think there was a single circumstance in Ariely?s book I wasn?t already aware of from one experiment or another, one summary or another. T...
  • Jackie "the Librarian"
    Nov 07, 2008
    Another book that looks at human behavior, and how we don't behave logically even when we are sure we do. This follows the same well-worn path of Sway, Freakonomics, and Blink, and after having read those, there wasn't a lot new here. Yes, humans see credit differently than cash. Arie...
  • Alison
    Mar 22, 2009
    reads like an extended, slightly dumbed down USA today article. ...
  • Laura
    Jan 24, 2012
    There?s a generalization that people make that really gets me. It?s the idea that people naturally prefer or practice competition over collaboration or cooperation. Usually this is said as a way to dismiss addressing inequalities in America and to explain why capitalism is the only...
  • Ahmad Sharabiani
    Aug 28, 2016
    Predictably irrational : the hidden forces that shape our decisions, 2009, Dan Ariely ?????: ?????????? ???????????: ??????? ?????? ?? ?? ??????? ?? ??? ??????? ???????: ?? ??????? ?????: ????? ?...
  • Kathrynn
    Nov 30, 2008
    If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Usin...
  • Darin
    Apr 04, 2008
    Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-sc...
  • Ryan
    Mar 18, 2008
    As a social psychologist, I have been trained to scoff at all "behavioral economists" because they often claim to have recently discovered that individuals do not always behave "rationally". Furthermore, they seem to brilliantly deduce that the only way to accurately predict how humans...
  • Petra X
    May 31, 2015
    ?I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.? Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a...
  • Mary
    Sep 20, 2008
    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal. Here's an example on p. 215: "Iran is another example of a nation stricken...
  • Greg
    Jul 04, 2008
    Here are just a few tidbit's I've learned: -If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone els...
  • Jamie
    Aug 01, 2008
    It's only about the middle of the year, but I think Dan Ariely's Predictably Irrational is a shoe-in for my favorite non-fiction book of 2008. When I was studying psychology one of my favorite topics was judgment and decision-making, which dealt in large part with the kinks in the huma...
  • Riku Sayuj
    Jul 14, 2011
    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavio...
  • Carol.
    Nov 05, 2013
    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on: According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms ...
  • Ksenya
    Jul 14, 2018
    ????????? ????????? ? ???? ???????????? ?????????. ??? ???????, ?? ??, ??? "? ????", ?? ??? ?????? ?????? ? ?????? ?? ??????????. ?????, ?? ??? ????, ?????? ????...
  • Verycleanteeth
    May 06, 2011
    Ch1: Explores the ability of a decoy option to determine outcomes. (The economist subscription, travel to rome or france w/free breakfast) Ch2: Our first experience becomes our anchor point that future instances are pegged to and rebound towards like a rubber band. Anchor p...
  • Salil Kanitkar
    Mar 18, 2017
    Whether you are into behavioral economics or not, whether there are better books than "Predictably Irrational" out there or not, it is still a must read I feel. For one, it is less economics and more behavioral psychology (this would be considered good or bad depending on your expect...
  • Caroline
    Jun 05, 2012
    This is a wonderfully interesting and amusing book. Every time I had a few spare minutes, I would leap back into it with gusto. Some of the things I read I had already seen elsewhere - but much was new to me. The author is described as a behavioural economist.....and I think this book ...
  • huzeyfe
    Mar 17, 2016
    Yine müthi? bir kitap. Asl?nda daha önceki kitaplar kadar tam bana hitap etmiyor. Daha çok tüketici ve sat?c? iliskileri üzerinde dönen bölümler var ama kitab? da s?rf buna indirgemek haks?zl?k olabilir. En çok etkilendi?im bölüm karar verme mekanizmam?zda izaf...
  • Mohammad
    Jan 07, 2017
    ??? ?????? ????? ?? ?????? ???? ?? ???? ?? ?????? ????? ?? ??? ? ?? ????? ?????? ???? ?? ?????? ??? ????? ?? ????. ??? ??? ???? ???? ?? ?? ?? ??????? ?? ???? ?? ...
  • María Paz Greene F
    Sep 12, 2017
    Un libro de sicología/sociología que destaca sobre la gran mayoría, porque el autor HACE EXPERIMENTOS para comprobar sus teorías. Son experimentos fáciles, cotidianos y bastante divertidos, sobre todo cuando uno ve lo irracional que podemos ser las personas y cómo nos da por pisa...
  • LATOYA JOVENA
    May 07, 2015
    Predictably Irrational is an entertaining and enlightening read. The most important lesson I learned from Ariely is the high cost of free. The biggest example is "free shipping." Companies only offer you free shipping to convince you to spend at least the minimum amount to get it. So...
  • Nika
    Aug 12, 2018
    ?? ???? ?????? ??????, ??? ?????? ? ???? ????????, ??? ? ?? ?????. ? ?????? ???????? ????????? - ?? ?????????????, ???????? ? ?????????????. ? ??? ???????? ???...
  • Pouting Always
    Feb 12, 2017
    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out ...
  • Amir Tesla
    Oct 02, 2017
    ??? ?? ???? ?? ?? ???? ?? ??? ?????? ????? ?????? ?????? ?? ??. ?? ??? ??? ??? ??? ???. ????? ?? ??? ???? ????? ??? ?? ????. ...
  • `Ashlula` Ayse
    Jul 15, 2018
    What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In ...
  • Ahmad Davari
    May 04, 2016
    ??? ? ?? ?? ??? ??? ???? ????? ????????? ??? ?? ????. ??? ???? ?? ??????? ????? ??????? ???. ??????? ?????? ? ?? ???? ?? ???? ?? ??? ?? ?? ?? ???? ?????? ?? ????...
  • Sadra Aliabadi
    Sep 14, 2017
    ?? ????? ????? ?????? : ??? ?? ?? ???? ?? ?? ??? ????? ???? ????? https://sadraa.me/%d9%86%d8%a7%d8%a8%... ...