Imagine: How Creativity Works

Imagine: How Creativity Works

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible ...

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Title:Imagine: How Creativity Works
Author:Jonah Lehrer
Rating:
Genres:Nonfiction
ISBN:0547386079
Edition Language:English
Format Type:Hardcover
Number of Pages:279 pages pages

Imagine: How Creativity Works Reviews

  • Melissa Rochelle
    Apr 09, 2012
    07/30/12 -- I forgave Lehrer for basically recycling his own works. But then to find out he MADE STUFF UP in this book...not OK. So my four star rating is going down to a three for now. It might go lower if we learn that more than just the Bob Dylan quotes were fabrications. 07/11/1...
  • Judith
    Mar 22, 2012
    I heard the author interviewed on Fresh Air (http://www.npr.org/2012/03/21/1486071...) and was utterly fascinated! He told so many interesting stories, such as every researcher at 3M gets an hour a day (of their workday) to do whatever they want ... take a nap, go for a walk, play a ga...
  • David
    Jun 25, 2014
    While this is a fun book, much of it seems to be quite obvious, and covered in numerous other books. This is especially true for the first half of the book, which is titled "Alone". I did not need to read, for the umpteenth time, how an engineer at 3M invented post-it notes. Likewise, ...
  • Rob
    May 10, 2012
    The short version: Lehrer draws together some interesting ideas, but I feel like his rhetorical flourish sometimes gets in the way of the point he's trying to make. His main point here is that creativity and innovation arises when we freely mingle within diverse ideas, but sometimes it...
  • Chad Post
    Mar 06, 2012
    I have such mixed feelings about this book. I'm a sucker for neuroscience books, and for Jonah Lehrer, and there are a lot of interesting bits in here (the part of the brain that inhibits improvisation, the unique schools described at the end, the suckery of brainstorming sessions, etc...
  • Kylie Sparks
    May 13, 2012
    well...I did think this book was great. Until I found out that he fabricated quotes in the Bob Dylan chapter and then lied to cover it up. It seems likely (the investigation is still ongoing) that more of the book is fabricated. He's creative all right but I really have no respect fo...
  • Gale
    Jun 21, 2012
    In the mid-80s I stepped out of the shower and wrote the basic structure Bette Ammon and I used for the handbooks and guides we wrote for teachers and librarians over the next 15 years. I met with a lawyer the next day and Beyond Basals, Inc. was launched. Since then I?ve been surpri...
  • CJ
    Dec 01, 2011
    I have a friend whose husband is a book rep - she passes me the books that she thinks I'll find most interesting, so I lucked into a galley copy of this book. I consider myself a creative type and have often wondered why sometimes the ideas flow easily and other times it feels like try...
  • Schmacko
    Apr 11, 2012
    Lehrer does something fascinating here. He talks about creativity from a personal and medical perspective (what your brain does when it?s stuck). Then he molds this creativity model to an organizational structure, showing us how the same process works for business. Finally, he fits t...
  • Kristi
    Jul 01, 2012
    Thoroughly enjoyable and insightful exploration of creativity and the conditions necessary to produce it. Great read for writers, teachers, anyone interested in innovation and creativity. ...
  • Michael
    Mar 31, 2012
    Really enjoyed this book - something interesting about putting conscious thought around what is often a subconscious process. Some of my favorite quotes... -"The concept is only the start of the process. The hardest work always comes after, when you're trying to make the idea real."...
  • Trish
    May 13, 2012
    Lehrer comes at this topic with a goal: to see what we can and should be doing to improve the innovation successes in the United States in the future. He tries to explain moments of inspiration and examples of ongoing innovation and uses anecdotes to illustrate. He has an easy style, t...
  • Mary Beth
    Jun 25, 2012
    I loved this book! A mix of concrete examples and science exploration into how creativity works, this book has loads of implications for the classroom. There are tons of ideas and quotes that I've highlighted throughout this book, such as daydream walks, horizontal interactions, color ...
  • Andy
    Apr 03, 2012
    July 31 update: Lehrer is exposed as a big fat liar and this book is removed from the shelves! (because of fake Dylan quotes). see NY Times article: http://mediadecoder.blogs.nytimes.com... What is sad is that no one in the publishing world seems to have a high enough degree of sc...
  • Cheryl Dickemper
    Jun 20, 2012
    In light of recent developments, I feel the need to rewrite my initially positive review. Fabricating sources to support your thesis is plagiarism of the worst sort and something I struggled against while teaching composition to undergrads. I did enjoy the book, but now that the quotes...
  • Rebecca
    May 06, 2012
    This audiobook kept me rapt en route to school and home again for about two weeks. Lehrer does a fascinating job of discussing, presenting, and analyzing creativity in many forms, and his information and insights have value for us personally, as communities, and, of course, as teachers...
  • Marzie
    Mar 25, 2012
    I'm more than half-way through and maybe it's just my left-brain (even though tests show I'm sort of more right-brained?) getting in the way but I'm rather frustrated about how every chapter seems to say no, it's not just what we said in the previous chapter, it's this! Like relaxation...
  • Ownbymom Ownby
    Jul 26, 2012
    The University of Utah has adopted this book for the year, which I admit is what prompted me to read it. So glad I did. It's a fascinating examination of the creative process for individuals, and for groups. The one thing I will take away is the idea that we need to put ourselves in pl...
  • Jay Connor
    Apr 26, 2012
    Evonne Goolagong, a stand-out women?s Grand Slam tennis player from Australia in the early 1970?s, was held back from greatness, by her own accounting, by her all too frequent mid-match ?walk-abouts.? She used this Australian colloquialism to refer to her loosing concentration ...
  • notgettingenough
    Jul 31, 2012
    Hilarious. I've had pointed out to me that the author just got sacked from The New Yorker for making up the Dylan comments in this book. Story here: http://www.guardian.co.uk/media/us-ne... Jonah Lehrer, a staff writer for the New Yorker, has resigned after admitting to fals...
  • Joshum Harpy
    May 27, 2012
    I was desperately looking forward to reading this book. I am an avid musician of 20 years, a working Illustrator and I do rehab work with adults with traumatic brain injuries. The subjects of neurology and creativity are dear to my heart and some of the most profound and moving mysteri...
  • Ellie
    Dec 02, 2017
    Probably actually between 3.5-4.0. While the writing is fairly pedestrian, it is easy to follow. Lehrer is communicating sometimes complex information about the creative process in a simplified form that makes it reader-friendly. Creativity often seems mysterious, a gift some people...
  • Christine Edison
    May 15, 2012
    How can people become more imaginative? Through numerous amusing anecdotes and analysis of plenty of scientific studies, Jonah Lehrer shows how people as diverse as Bob Dylan, the man who created the ?Just Do It? slogan and the inventor of the bacon-infused Old Fashioned made creat...
  • Mal Warwick
    Apr 09, 2012
    ?At any given moment, the brain is automatically forming new associations, continually connecting an everyday x to an unexpected y. This book is about how that happens. It is the story of how we imagine.? That?s how Jonah Lehrer frames his wide-ranging romp through the world o...
  • Emily
    Jun 09, 2012
    I can't say I agree with everything presented in here but I do think this book is interesting and worth reading. Jonah Lehrer is a good writer, though his prose gets a bit overwrought at times when he's talking about literature. It's funny. His writing mimics the subject matter he's ta...
  • Beth
    Jun 16, 2012
    FASCINATING!!! Well researched and well written. Some things seem like 'well duh' but they really aren't. If you are creative, if you aren't creative check this book out. It will enhance your creative powers, and validate HOW you get to your creative state. If you aren't creative, or d...
  • Brian Clegg
    Apr 06, 2012
    Very much of the journalism-based, story telling, popular science style, there is no doubt that this is a very readable book from an enthusiastic writer. As someone who has trained people in business creativity for over 15 years, it was also very interesting seeing a degree of scientif...
  • Elizabeth Theiss
    Apr 11, 2012
    Imagine made me want to redesign my university and my profession. When I look at the most exciting work being done in political science today, it is the result of cross disciplinary research. James Fowler teams up with a sociologist, uses an epidemiology database and learns that voting...
  • Chaymâa
    Oct 16, 2012
    It was a real pleasure reading this book. The way this young writer Jonah Lehrer, dealed with the subject fascinated me so much he?s well documented once treating every single idea. However, the awe I was in when I finished this book started to disappear once I read that he made-...
  • James Q. Golden
    Oct 30, 2017
    I just answered a question on Quora and recommended this book, and because I didn't want to feel stupid for recommending it, because it has a low score and is quite controversial, I started reading some of the negative reviews, and all I can say is this: I get it. It's almost certai...