The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific ap...

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Title:The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies
Author:Dan Zarrella
Rating:
Genres:Business
ISBN:1118138279
Edition Language:English
Format Type:Hardcover
Number of Pages:208 pages pages

The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies Reviews

  • Amy
    Oct 02, 2018
    Browsed. Picked up a few tips. ...
  • David
    Jun 04, 2013
    Most of my Goodreads friends will not be interested in this book whatsoever. For those few of you who are involved in marketing, however, this book is very interesting. Zarrella has some intriguing findings, but I'm not sold that everything he suggests will work. I'll definitely try a ...
  • Ann
    Apr 06, 2013
    ...
  • Christina
    May 21, 2013
    Dan Zarrella did some pretty significant and serious research into Facebook, Twitter, Pinterest and blogging -- and what works and what doesn't. And he writes about it in a clear, mostly jargon-free way. Much of it confirmed what I already had intuited about the different platforms....
  • loafingcactus
    Aug 29, 2013
    Worthwhile little book of general statistics (time of day, number of posts, type of words) for ebooks, webinars, Twitter, Facebook, Pinterest and Blogging, as well as SEO and direct email. ...
  • Tarissa
    Apr 14, 2013
    Dan Zarrella has written this fantastic volume to help online marketers and bloggers to better understand the tools at our disposal. You could be getting more views or purchases on your site, just by implementing some of the tips that Zarralla exposes. The book is split into 10 chap...
  • Troy Clark
    Jul 04, 2013
    Several good insights but nothing I found to be unique to the book. MarketingSherpa/Experiments has presented many of these findings. ...
  • Lynne Spreen
    Apr 07, 2014
    Want to market your product but don't have another entire lifetime to spin your wheels on social media? Dan Zarrella analyzes the effectiveness of various media for a living. He's putting his career into it. And, with this book, he distills what he's learned. Who wouldn't want to read ...
  • Jessica Paxton
    Sep 17, 2013
    ...
  • Nicky Enriquez
    Apr 12, 2015
    Great insight into digital marketing. The data that Zarrella has collected is astounding. ...
  • David Meyers
    Jun 27, 2013
    ...
  • Jonathan
    Jul 08, 2014
    An insightful and invaluable marketing resource, especially in regards to Twitter and Facebook management. ...
  • Linda Tapp
    Aug 25, 2013
    I really enjoyed The Science of Marketing although I wouldn't recommend it to most friends since they would have no interest in it but as a small business owner who wears multiple hats (including marketing) I found it really helpful and I made dozens of notes throughout that I now need...
  • Susan
    Feb 23, 2016
    ...
  • Caitlin Moyer
    May 25, 2013
    I was really excited when I read the description of this book--I'm always trying to get the edge when it comes to social media and the fact that Dan's recommendations are backed by scientific research was really appealing (yes, I can be a data nerd). However, I found this book to be...
  • Eric Brown
    May 05, 2013
    Good information but much of it you will have known if you are in the industry. Also, doing stats and best practices research online turns up much of what is in Dan's book. If you do not have time to do the research then buy the book. If you have 2-3 hours to research the topics then s...
  • Maggie
    Apr 22, 2013
    As a Hospitality Management student, marketing is crucial to our education right now and is critically used through out our industry. This book is basically a general guide towards marketing through the social media. It's a pretty educational read. Not something I'd read in my spare ti...
  • Dana
    Feb 26, 2014
    Helpful book detailing the differences and best practices for using Twitter, FB, etc. ...
  • Brian Hansford
    Jul 28, 2013
    Remedial. A book for people enamored with hubspot. Many blogs offer way more technical detail on marketing analytics and science. ...
  • Daisy
    Jun 06, 2014
    Interesting data. ...
  • Elizabeth Clark
    Aug 23, 2013
    Interesting data, but no instructions on how to use social media ...
  • Ron Klausner
    Dec 21, 2017
    ...
  • Miles
    Apr 11, 2013
    This book has some great tips on marketing, which includes real life samples. I will use the tips at work to expand my market share. I would highly recommend this book to those who want to take their Social Media Campaign to the next level. ...
  • Joanie Wanshek-olson
    Apr 12, 2013
    Awesome book. Anyone even thinking about jumping in the online social media pool needs to read this first. This book is extremely helpful especially in the how to when to and where to post. ...
  • Allison Reilly
    Aug 22, 2013
    This book is a must-read for any business owner, entrepreneur, or marketer. It's filled with data and cold hard facts about what works in social media marketing and inbound marketing. It's not just personal anecdotes or what Zarella has seen work. It's data and analysis based on studyi...
  • Lori Radulovich
    Sep 20, 2013
    Great easy read with alot of very insightful details in all areas of online marketing. ...
  • Alisha Womack, Graphic Designer in Las Vegas
    Apr 19, 2014
    ...
  • Konstantin
    Mar 07, 2015
    ? ?????? ??????? ????? ????????? ???, ??? ???? ????????? ????, ???? ? ??? ????? ?????? ??? ??????? ? ????????? ???????? ?????????. ????? ?????????? ? ???????...
  • John David
    Mar 31, 2016
    Good overview of analytic social marketing. Really helps you go through the who, what, where, when, why, and how for social media. ...
  • Yël BaRquerös
    Mar 10, 2016
    ...