Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

Want to learn how to maximize social media? When to do it, what words to use, who to tweet at? Look no further than Zarrella?s Hierarchy of Contagiousness: The Science, Design and Engineering of Contagious Ideas. Social media master Dan Zarrella has amassed years of experience helping people negotiate the often mystical place of social media marketing. Now, he has condense Want to learn how to maximize social media? When to do it, what words to use, who to tweet at? Look no further than Zar...

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Title:Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
Author:Dan Zarrella
Rating:
Genres:Business
ISBN:B005BP1Y36
Edition Language:English
Format Type:Kindle Edition
Number of Pages:80 pages pages

Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas Reviews

  • Jeff Raymond
    Mar 04, 2012
    As I continue to plow through the Domino Project books... This one is mostly about how the spread of information in social media works. There's actually a lot of good information in here - Zarrella's captured a lot of information about how the spread of information is working these ...
  • Sarah
    Dec 01, 2015
    This extended white paper purports to use scientific methods to determine the tools and techniques that make content go viral. And while Zarrella does that, sort of, there are a lot of works and charts and graphs for what boils down to about four simple concepts. And "viral" in this ca...
  • Scott
    Dec 05, 2011
    A great attempt at trying to understand the science behind what makes social media viral. This book contrasts the difference between science vs magic when it comes to predicting the effect of social media. Heavily favoring the scientific approach, I think the author is right in poin...
  • Doreen
    Jan 13, 2013
    Interesting primer on how to increase your social media presence/market via social media. He presents great arguments, w solid data to back each up, but I felt that the conclusions drawn were somewhat shallow. Granted, this is a book about viral marketing, so depth isn't really the foc...
  • Inma
    Feb 19, 2013
    A scientific approach to social media and the new marketing rules in online media. Good approach with lots, lots of data. Zarrella likes to approach the subject in a systematic and scientific way trying to get the same results over and over again and not talking about "art" or "magic t...
  • Dan
    Oct 21, 2011
    I read this book thinking I might pick up some ideas for enlarging my blog reading audience. I did not really find the book that useful. ...
  • Mscout
    Sep 24, 2011
    Another offering from the Domino Project. Not as bad as "Read This before Our Next Meeting", but still pretty simplistic. Nuggets include "if you publish your content when fewer other people are publishing their content yours has a better chance of being noticed than if you ran your co...
  • Lyle Beefelt
    Mar 31, 2013
    This is a closer study of the same principles as The Tipping Point with a particular emphasis on social media and marketing. It is a must read...well actually, it's a handbook because you'll keep going back to it for every new media marketing campaign you undertake. ...
  • Sheila
    Sep 01, 2011
    If you?re like me, you?ve probably written at least one book, or created at least one product that you?d really like to sell. And you?ve probably heard that the place to do that selling is the internet. You may have heard lots of internet truisms too?join in the conversation,...
  • Rob Roy
    Jan 16, 2012
    Advertizing essay on using social media to get your message out. Based on clear metrics, it goes over the planning and execution of making your message viral. Well done, but I tend to think there is far more too this than the author speaks of. ...
  • Aaron Goldfarb
    Aug 27, 2011
    BLOWN AWAY. As someone obsessed with "viralness" and how ideas spread, Dan's book was like stealing someone's private diary and learning all sorts of things you're never supposed to know! Of course, said "diary" was written by THE social media scientist par excellence. Utter brilliance...
  • Richard
    Sep 05, 2011
    An interesting book on the myths and science of marketing using social media. I think this will one to dip back in and out of when the situation arises. The main message was a good one though, don't buy into the prevailing wisdom in this area unless there is solid research and science ...
  • JP  Douma
    Oct 21, 2011
    Light read. Slightly disappointing. Would have been a better blog post. ...
  • Jared Dees
    Aug 23, 2011
    I actually read this entire book on my iPhone during two lunch hours. If you have heard a presentation or webinar by Dan Zarrella then you won't find much new here. If it is your first time, then there are plenty of practical take aways. I would have liked to see more data from people ...
  • Jeff Hanson
    May 19, 2012
    This is a light read, but does provide some interesting thoughts on marketing in today's social media world. Overall, not nearly as revolutionary as it claims to be though. ...
  • Brett Miller
    Oct 05, 2011
    Zarrella provides an interesting take on science meets marketing. Good stats about the best time to post links, etc. SHORT read... grab a cup of coffee in a bookstore and finish it in one setting. http://www.mindofmiller.com ...
  • Janette Fuller
    Aug 23, 2011
    Dan Zarella is a social media scientist. He has spent many years collecting real data from a variety of social media platforms. Mr. Zarella dispels many myths about the proper ways to use social media marketing to grow your business. He describes three criteria that must be met before ...
  • Anita Campbell
    Sep 27, 2011
    Dan Zarrella explains what you need in order for others to share your content or message, and even (hope upon hope) turn it a viral sensation. This book is based on data, and I liked that. The author tells it like it really is. For example, he points out that numbers of social media...
  • Esther Jno-Charles
    Aug 25, 2011
    Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella is a very helpful book! I highly recommend it! The book uses research data to "deconstruct how social media works, who it benefits, and why we all depend upon these net...
  • Ahmad
    Aug 26, 2018
    The book tells you what to do, not how to in detail. To can get started with the information in this book. But then you need to do your own research after that. The author says in the end that she did not get correct information from previous marketing gurus and felt cheated. Well, ...
  • Charles Erlandson
    Aug 23, 2011
    Excellent, Scientific Primer on How to Create Contagious Ideas. It's especially useful for those involved in using the social media. See my complete Amazon review at http://www.amazon.com/Zarrellas-Hiera... ...
  • Dr. Pete Meyers
    Aug 27, 2011
    I really enjoy Dan's research on social media and his approach, but like so many of the Domino Project books so far, I just felt this was a long blog post. Granted, I got a free copy, so I can't complain - it's just that I couldn't help feel something was missing at the end. In this pa...
  • Mani
    Oct 06, 2012
    Great book but a lot of what he said I've already heard in his online lectures on Hubspot. ...
  • Katie Tahuahua
    Jul 15, 2012
    Most books I've read on social media strategy include lots of vague advice and buzzwords, but this one is different in a very good way. Zarrella includes lots of data to back up his tactical and philosophical points. This book is definitely a keeper. ...
  • Roland
    Aug 05, 2012
    Zarrella's Hierarchy of Contagiousness is a great book for any entrepreneur/small business owner to read as it offers great insights into using social media to reach consumers. Believe it or not, there is a science to using Facebook, Twitter, LinkedIn, FourSquare, etc, and Dan Zarrella...
  • Belal Khan
    May 02, 2013
    Zarrella's Hierarchy of Contagiousness - great read on the science of social and digital communication ...
  • Ben Love
    Dec 29, 2012
    Our moms taught us that if we can?t say anything nice to not say anything at all. Therefore I will say nothing about this attention-bait for social media ?experts? and trojan horse for interruptive HubSpot advertising. I fear for the future of the Domino Project. ...
  • Cnd
    Nov 15, 2014
    book based on scientific research. quick read. if you are looking for action steps, then go buy a "dummies" or beginners book. the concepts are strategic like the idea of "priming" and positioning as yourself as an authority were immediately implemented in my business so some effect. o...
  • Mike
    Jul 02, 2018
    This review relates to my second reading of the book. A bit short, but it does have some good things in it, even though it's now nine years old. Some things don't change...we just have to apply them! I'd forgotten I'd read the book, in fact, but highlights in the Kindle copy proved t...
  • Tathagat Varma
    Dec 09, 2018
    It is nice small little book to help deconstruct social media and social marketing directly from the first principle of human evolution. ...